For landlords, developers & their brokers

Every property.
Every number.
One ledger.

Property portfolio software for UK landlords, developers and their brokers.

The whole portfolio — values, lending, rents — in one ledger your broker shares, with the full dated history behind every figure. Lender-ready in one click.

Built by a practising specialist broker — run daily on a real 500+ property book.
A whole client positionLive
Portfolio value
£1,247,350
Lending
£742,000
Equity
£505,350
Rent / month
£6,480
Value & projection2016 — 2031
A whole client position, one view — demonstration data.
500+
properties tracked in live use
1 click
to a lender-ready schedule
Every entity
personal, company & trust — totalled
£0
for clients a broker sponsors

The whole portfolio, one view

Every property, with its numbers beside it

Value, LTV, loan, rate, lender, rent, and yield — computed live for every property, totalled per portfolio, per company, per client. Expired products tint the row; sold positions stay on the record.

Oakfield Ltd — portfolioLive
PropertyStatusValueLTVRent pcmRateLender
12 Oak Terrace, M14Let£245,00070.0%£1,1805.39%Paragon
8 Mill Court, LS6Let£198,00065.0%£9954.84%Shawbrook
26 Bridge Road, BD1Refurb£162,00075.0%5.60%Together
5 Carter Street, S2Fix expired£171,00078.0%£1,2406.95%Precise
Total — 4 properties£776,00071.5%£3,415
A limited-company portfolio, totalled — demonstration data.

The history behind every figure

Bought, remortgaged, revalued — all on the record

Bought for £50k in 2010, remortgaged at £80k in 2012, valued £100k today. A changed figure is a new dated entry — every valuation, refinance and rent change stays on the record, attributed to whoever logged it.

  1. 2026Valuation+10.1%

    Revalued to £152,000

  2. 2025Rent review+4.4%

    Rent raised to £825 pcm

  3. 2023Remortgage

    Refinanced — £98,000 at 4.79%, 5-yr fix

  4. 2019Valuation+12.2%

    Revalued to £138,000

  5. 2016Rent review

    Rent raised to £760 pcm

  6. 2014Mortgage

    BTL mortgage — £71,250 at 4.49%

  7. 2012Refurb

    Refurbished — £14,200 (kitchen, rewire, EPC C)

  8. 2011Purchase

    Bought at auction — £92,500

One property's record — fifteen years deep. Demonstration data.

Lender-ready in one click

The schedule you rebuild for every application — already done

Any portfolio exports to a clean Excel schedule, in the format brokers and lenders ask for. The spreadsheet you used to rebuild from scratch for every application is current, and a click away.

Export scheduleone click — no rebuild
The lender-ready schedule, exported in one click — demonstration data.

Why it exists

“For years I rebuilt the same portfolio schedule by hand for every application — and watched clients' records drift out of date between deals. So I built the ledger I wanted my own clients to have.”
Scott West, founder of Primehold — a practising specialist mortgage broker and the founder of Propertyze. Why a practising broker built it →

For brokers

Your whole book, always current

See every client's position the moment they update it. Spot expiring fixes, high LTVs, and refinance opportunities across the book — and walk into every application with the portfolio schedule already done.

Releasable equity to 75% LTV is totalled across the whole book, so the next remortgage conversation is teed up before the client asks.

Not a pipeline tool — Primehold holds the portfolio the applications are about, kept current by you and your client together.

A broker's firm console in Primehold: every client's portfolio position across the whole book
The whole book, one console — demonstration data.

For landlords & developers

One source of truth, every entity

Personal holdings, limited companies and trusts, kept separate and totalled together. Log a valuation or a rent rise in seconds — your broker sees it too, and your full history is always ready for the next deal.

Free to start; free for good once a broker sponsors you — you never pay, your broker does.

Founding price — first 25 firms

Founding pricing — held for the first 25 firms

The first twenty-five firms lock the founding rate for as long as the subscription runs. Memberships open soon — see what they cost.