About
Built because it had to exist
Primehold was built by a practising specialist mortgage broker.
Years of arranging buy-to-let, bridging, and development finance for portfolio landlords kept surfacing the same problem. Not rates, not lenders, not paperwork — records. Every deal began with archaeology: assembling a portfolio schedule from old spreadsheets, half-remembered valuations, and figures that disagreed with each other.
Every client owned assets worth millions and tracked them in tools built for shopping lists.
The strange part was that nothing on the market fixed it. There were CRMs for brokers and pipeline tools for compliance — systems about the deal. There was nothing that simply held the portfolio: every property, every loan, every rent, with the history behind each figure, kept properly and shared between a landlord or developer and their broker.
So we built it.
Primehold keeps a portfolio the way a ledger should be kept. Records are kept by addition — a new valuation joins the record beside the old one, so every figure can show its working years later. Personal holdings, limited companies, and trusts sit separately and total together. And when a lender wants a schedule, it exports in one click, in the format the industry actually uses.
We are not trying to replace your broker, your accountant, or your judgement. We hold the numbers — properly — so all three can do their best work.
From four answers to one
The same property, one figure you can trust
What you have now
14 Maple Grove, LS8 — what's it worth?
Four spreadsheets, four answers, none of them dated. Every deal starts by working out which figure to trust.
One ledger, kept by addition
Live14 Maple Grove, LS8
- 2011Bought£92,500
- 2014Mortgaged£71,250
- 2019Revalued£138,000
- 2023Remortgaged£98,000
- 2026Revalued£152,000
A new valuation joins the record beside the old one — nothing is overwritten, so every figure can still show its working years later.
Every UK property portfolio deserves a proper ledger — one record of every property, every number, and how each figure came to be.
Why it exists
Every deal began with archaeology
Assembling a portfolio schedule from old spreadsheets, half-remembered valuations and figures that disagreed with each other.
Nothing simply held the portfolio
There were CRMs for brokers and pipeline tools for compliance — systems about the deal, not the asset record itself.
A ledger, kept by addition
A new valuation joins the record beside the old one, so every figure can show its working years later — and exports lender-ready in one click.
Who operates Primehold
Primehold is operated from the United Kingdom by its founder, a practising specialist mortgage broker. The operating legal entity and its registered details will be published here. Questions reach the founder directly at scott@primehold.co.uk.
Primehold is a record-keeping platform. It does not give financial advice and is not authorised or regulated by the Financial Conduct Authority.
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Primehold. Every property. Every number. One ledger.